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Marketing management : analysis, planning, and control
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New Delhi : Prentice-Hall of India., 1993
- Collation
- xxi, 792 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 876923546
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Kotler, Philip
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