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Principles of marketing
Description
Includes bibliographical references and index
Detail Information
- Series Title
- Prentice-Hall series in marketing
- Publisher
- New Delhi : Prentice-Hall of India., 1992
- Collation
- xxiv, 676 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 876923643
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Kotler, Philip
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