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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill/Irwin, c., 2015
- Collation
- xxxix, 745 p. : ills. ; 28 cm
- Language
- English
- ISBN/ISSN
- 9,78026E+12
- Classification
- NONE
- Edition
- 19th ed.
- Statement of Responsibility
- Perreault, William D., Jr.
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