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Consumer behavior : concepts and applications
Description
Includes bibliographical notes and index
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1983
- Collation
- xxiii, 788 p. : ills. ; 26 cm
- Language
- English
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Loudon, David L.
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