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Consumer behavior / Leon G. Schiffman ; Joseph Wisenblit
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Harlow, Essex : Pearson Education, c., 2016
- Collation
- 492 p. : ills. ; 28 cm & gloss.
- Language
- English
- ISBN/ISSN
- 9,78027E+12
- Classification
- NONE
- Edition
- 11th ed., global ed.
- Statement of Responsibility
- Schiffman, Leon G.
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