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Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Penerbit
- New York, NY : McGraw-Hill Education, c., 2016
- Deskripsi Fisik
- xxxvi, 842 p. : ills. ; 28 cm
- Bahasa
- English
- ISBN/ISSN
- 9,78981E+12
- Klasifikasi
- NONE
- Edisi
- 10th ed.
- Pernyataan Tanggungjawab
- Belch, George E.
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