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Advertising and promotion : an integrated ...
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659.1 BEL a
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Buku Wajib

Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : McGraw-Hill Education, c.,
Collation
xxxvi, 842 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
9,78981E+12
Classification
NONE
Edition
10th ed.
Statement of Responsibility
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