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New products management / C. Merle Crawford ; Anthony Di Benedetto
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : McGraw-Hill Education, c., 2016
- Collation
- xxi, 588 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 9,78126E+12
- Classification
- NONE
- Edition
- 11th ed.
- Statement of Responsibility
- Crawford, C. Merle
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