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Marketing channels / Anne T. Coughlan ; Erin Anderson ; Louis W. Stern ; Adel I. El-Ansary
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Pearson Education, c., 2017
- Collation
- ii, 558 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 131275550
- Classification
- NONE
- Edition
- 7th ed.
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