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Services marketing : people, technology, s...
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658.812 LOV s
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Buku Wajib

Services marketing : people, technology, strategy / Jochen Wirtz ; Christopher H. Lovelock

Description

Includes bibliographical references and index

Detail Information
Publisher
Hackensack, NJ : World Scientific, c.,
Collation
xvii, 783 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
9,78194E+12
Classification
NONE
Edition
8th ed.
Statement of Responsibility
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