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Marketing management / Philip Kotler ; Kevin Lane Keller
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Harlow, Essex : Pearson Education, c., 2017
- Collation
- 679 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 9,78029E+12
- Classification
- NONE
- Edition
- 15th ed.
- Statement of Responsibility
- Kotler, Philip
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