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Essentials of services marketing / Jochen ...
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658.812 LOV s
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Essentials of services marketing / Jochen Wirtz ; Christopher H. Lovelock

Description

Includes bibliographical references and index

Detail Information
Publisher
Harlow, Essex : Pearson Education, c.,
Collation
670 p. : ills. ; 28 cm
Language
English
ISBN/ISSN
9,78129E+12
Classification
NONE
Edition
3rd ed.
Statement of Responsibility
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