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Promotion : a behavioral view
Description
Includes selected reading and index
Detail Information
- Series Title
- Foundation of marketing series
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1993
- Collation
- 115 p. : ills. ; 23 cm
- Language
- English
- Classification
- NONE
- Statement of Responsibility
- Boyd, Harper W., Jr.
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