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Marketing management : analysis, planning, implementation, and control
Description
Includes bibliographical notes and indexes
Detail Information
- Series Title
- The Prentice-Hall series in marketing
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1991
- Collation
- xxix, 801 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 130980056
- Classification
- NONE
- Edition
- 8th ed.
- Statement of Responsibility
- Kotler, Philip
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