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Principles of marketing
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- Prentice-Hall series in marketing
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall., 1991
- Collation
- xx, 692 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 130980390
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Kotler, Philip
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