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The Direct marketing handbook / Edward L. ...
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R 658.84 DIR -
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The Direct marketing handbook / Edward L. Nash, editor in chief

Description

Includes index

Detail Information
Series Title
McGraw-Hill series in marketing
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xxxiii, 827 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
71127291
Classification
NONE
Edition
2nd ed.
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