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Advertising and promotion: an integrated m...
Belch, George E.; Belch, Michael A.
No. Panggil
659.1 BEL a
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Buku Wajib

Advertising and promotion: an integrated marketing communications perspective 12th

Belch, George E.Belch, Michael A.
Deskripsi

Includes bibliographical references and index

Informasi Detail
Penerbit
New York, NY : McGraw-Hill Education, c.,
Deskripsi Fisik
xxxi, 842 page.: illustration.; 28 cm & glos.
Bahasa
English
ISBN/ISSN
9781260570991
Klasifikasi
NONE
Edisi
12th ed
Subjek
Advertising Marketing communication Sales promotion
Pernyataan Tanggungjawab
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