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Advertising and promotion: an integrated m...
Belch, George E.; Belch, Michael A.
Call Number
659.1 BEL a
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Advertising and promotion: an integrated marketing communications perspective 12th

Belch, George E.Belch, Michael A.
Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : McGraw-Hill Education, c.,
Collation
xxxi, 842 page.: illustration.; 28 cm & glos.
Language
English
ISBN/ISSN
9781260570991
Classification
NONE
Edition
12th ed
Subject(s)
Advertising Marketing communication Sales promotion
Statement of Responsibility
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