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Services marketing: people, technology, st...
Wirtz, Jochen; Lovelock, Christop...
Call Number
658.812 LOV s
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Services marketing: people, technology, strategy 9th

Wirtz, JochenLovelock, Christopher H.
Description

Includes bibliographical references and index

Detail Information
Publisher
Hackensack, NJ : World Scientific, c.,
Collation
xvii, 664 page.: illustration.; 28 cm
Language
English
ISBN/ISSN
9781944659820
Classification
NONE
Edition
9th ed
Subject(s)
Service marketing Service management Customer services
Statement of Responsibility
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