Instructor's manual to accompany marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg. (1993). New York, NY: McGraw-Hill, c.
Instructor's manual to accompany marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg. 3rd ed.. New York, NY: McGraw-Hill, c, 1993. Buku Manual.