Instructor's manual to accompany marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg

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Detail Information

Publisher

New York, NY : McGraw-Hill, c., 1993

Collation

viii, var. p. : ills. ; 28 cm

Language

English

ISBN/ISSN

70388032

Classification

NONE

Edition

3rd ed.

Statement of Responsibility

Lovelock, Christopher H.

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