Gaya APA

Marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg. (1991). New York, NY: McGraw-Hill, c.

Gaya MLA

Marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg. 3rd ed.. New York, NY: McGraw-Hill, c, 1991. Buku Wajib.