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Marketing challenges : cases & exercises / Christopher H. Lovelock ; Charles B. Weinberg
Description Not Available
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1991
- Collation
- xxxix, 628 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 71125132
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Lovelock, Christopher H.
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