Gaya APA

Schiffman, L, G., Wisenblit, J. (2019). Consumer behavior 12th ed (12th ed., global ed.). Harlow, UK: Pearson Education, c.

Gaya MLA

Schiffman, Leon, G.., Wisenblit, Joseph. "Consumer behavior 12th ed". 12th ed., global ed. Harlow, UK: Pearson Education, c, 2019. Buku Wajib.