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Strategic marketing channel management / D...
Call Number
658.84 BOW s
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Buku Wajib

Strategic marketing channel management / Donald J. Bowersox ; M. Bixby Cooper

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill series in marketing
Publisher
New York, NY : McGraw-Hill, c.,
Collation
xix, 488 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
71129162
Classification
NONE
Statement of Responsibility
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