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658.4012 DAV s
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Strategic management : a competitive advance approach, concepts and cases 17th ed

Fred R. DavidForest R. DavidMeredith E. David
Description

n today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

Detail Information
Publisher
Harlow, UK : Pearson Education, c.,
Collation
680 p. : ills. ; 28 cm & glos.
Language
English
ISBN/ISSN
9781292441405
Classification
NONE
Edition
17th ed.
Subject(s)
Strategic management Strategic formulation Strategic implementation Strategic evaluation
Statement of Responsibility
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