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658.816 NAG s
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 7th ed

Nagle, Thomas T.Müller, GeorgGruyaert, Evert
Deskripsi

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Informasi Detail
Penerbit
London : Routledge.,
Deskripsi Fisik
362 p. : ill. ; 28 cm.
Bahasa
English
ISBN/ISSN
9781032540726
Klasifikasi
658
Edisi
7th ed
Subjek
Pricing The Strategy Tactics
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