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658.816 NAG s
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 7th ed

Nagle, Thomas T.Müller, GeorgGruyaert, Evert
Description

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Detail Information
Publisher
London : Routledge.,
Collation
362 p. : ill. ; 28 cm.
Language
English
ISBN/ISSN
9781032540726
Classification
658
Edition
7th ed
Subject(s)
Pricing The Strategy Tactics
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