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Marketing research / Peter M. Chisnall
Description
Includes bibliographical references and index
Detail Information
- Series Title
- McGraw-Hill series in marketing and advertising
- Publisher
- New York, NY : McGraw-Hill, c., 1994
- Collation
- ix, 384 p : ills. ; 25 cm
- Language
- English
- ISBN/ISSN
- 71125744
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Chisnall, Peter M.
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