Gaya APA

Marketing management : a strategic approach / Harper W. Boyd, Jr. ; Orville C. Walker, Jr.. (1994). Homewood, IL: Richard D. Irwin, c.

Gaya MLA

Marketing management : a strategic approach / Harper W. Boyd, Jr. ; Orville C. Walker, Jr.. . Homewood, IL: Richard D. Irwin, c, 1994. Buku Umum.