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Marketing management : a strategic approac...
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658.8 BOY m
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Marketing management : a strategic approach / Harper W. Boyd, Jr. ; Orville C. Walker, Jr.

Description

Includes bibliographical references and indexes

Detail Information
Publisher
Homewood, IL : Richard D. Irwin, c.,
Collation
xxix, 899 p : ills. ; 22 cm
Language
English
ISBN/ISSN
25605827
Classification
NONE
Statement of Responsibility
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