Basic marketing : a managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.. (1994). Homewood, IL: Richard D. Irwin, c.
Basic marketing : a managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.. 10th ed.. Homewood, IL: Richard D. Irwin, c, 1994. Buku Wajib.