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Basic marketing : a managerial approach / ...
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658.8 MAC b
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Basic marketing : a managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.

Description

Includes bibliographical notes and indexes

Detail Information
Publisher
Homewood, IL : Richard D. Irwin, c.,
Collation
xviii, diagrs., tables, ills. ; 26 cm
Language
English
ISBN/ISSN
256068658
Classification
NONE
Edition
10th ed.
Statement of Responsibility
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