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Pengaruh Live Steamer Terhadap Impulse Buy...
Rizky Fadillah Akbar; Karto Adiwi...
Call Number
E.7003
Availability
PSB Ekstensi
1/1
Item Detail (1) - PSB Ekstensi
CodeCall NumberLocationStatus
E.7003E.7003PSB Ekstensi
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Skripsi

Pengaruh Live Steamer Terhadap Impulse Buying: Peran Mediasi Hedonic dan Utilitarian Attitude Serta Moderasi Celenrity Endorsement (Studi pada Platform Tiktok)

Rizky Fadillah AkbarKarto Adiwijaya (Pembimbing)

Description Not Available

Detail Information
Publisher
Jakarta : Program Ekstensi FEB UI.,
Collation
xvi, 75 pages: illustration., 30 cm & lampiran.
Language
Indonesia
Classification
NONE
Subject(s)
Live streamer Impulse buying Hedonic attitude
Statement of Responsibility
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