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Marketing theory : classic and contemporary readings / Jagdish N. Sheth ; Dennis E. Garrett
Description
Includes bibliographical notes and indexes
Detail Information
- Publisher
- Cincinnati, OH : South-Western, c., 1994
- Collation
- viii, 872 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 538192534
- Classification
- NONE
- Statement of Responsibility
- Sheth, Jagdish N.
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