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The Essence of services marketing / Adrian Payne
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Essence of management series
- Publisher
- Hertfordshire : Prentice-Hall International, c., 1991
- Collation
- x, 253 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 13284852
- Classification
- NONE
- Statement of Responsibility
- Payne, Adrian
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