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Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Orlando, FL : Dryden Press, c., 1990
- Collation
- xxxii, 1070 p. : ills. ; 23 cm & app.
- Language
- English
- ISBN/ISSN
- 3053982
- Classification
- NONE
- Edition
- 5th ed.
- Statement of Responsibility
- Churchill, Gilbert A., Jr.
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