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Sales program management : formulation and implementation / Benson P. Shapiro
Description
Includes bibliographies and indexes
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- Tokyo : McGraw-Hill Kogakusha, c., 1995
- Collation
- xiv, 578 p. : ills. ; 21 cm
- Language
- English
- ISBN/ISSN
- 70564132
- Classification
- NONE
- Statement of Responsibility
- Shapiro, Benson P.
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