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Strategic market planning : problems and analytical approaches / Derek F. Abell ; John F. Hammond
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1990
- Collation
- xii, 527 p. : ills. ; 23 cm
- Language
- English
- Classification
- NONE
- Statement of Responsibility
- Abell, Derek F.
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