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Product plus : how product + servicecompetitive advantage / Christopher H. Lovelock
Deskripsi
Includes bibliographical notes and index
Informasi Detail
- Judul Seri
- McGraw-Hill series in management and organization
- Penerbit
- New York, NY : McGraw-Hill, c., 1993
- Deskripsi Fisik
- xiv, 382 p. : ills. ; 23 cm
- Bahasa
- English
- ISBN/ISSN
- 71134514
- Klasifikasi
- NONE
- Pernyataan Tanggungjawab
- Lovelock, Christopher H.
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