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Selling to segmented market : the lifestyle approach / Chester A. Swenson
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Lincolnwood, IL : Business Books., 1989
- Collation
- xix, 177 p. ; 23 cm
- Language
- English
- ISBN/ISSN
- 844234591
- Classification
- NONE
- Statement of Responsibility
- Swenson, Chester A.
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