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Strategic marketing / David W. Cravens
Call Number
658.802 CRA s
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Strategic marketing / David W. Cravens

Description

Includes bibliographical references and index

Detail Information
Series Title
The Irwin series in marketing
Publisher
Burr Ridge, IL : Richard D. Irwin, c.,
Collation
xxxi, 811 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
256122121
Classification
NONE
Edition
4th ed.
Statement of Responsibility
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