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Essentials of marketing research / Del I. Hawkins ; Donald S. Tull
Description
Includes bibliographical references and index
Detail Information
- Publisher
- New York, NY : MacMillan, c., 1990
- Collation
- xiii, 558 p. : ills. ; 26 cm & app.
- Language
- English
- ISBN/ISSN
- 23518316
- Classification
- NONE
- Statement of Responsibility
- Hawkins, Del I.
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