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International marketing : a cultural approach / Jean-Claude Usunier
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- London : Prentice-Hall International, c., 1990
- Collation
- xiii, 494 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 131945807
- Classification
- NONE
- Statement of Responsibility
- Usunier, Jean-Claude
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