Gaya APA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr.. (1995). Burr Ridge, IL: Richard D. Irwin, c.

Gaya MLA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr.. 4th ed.. Burr Ridge, IL: Richard D. Irwin, c, 1995. Buku Wajib.