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New Product development : managing and forecasting for strategic success / Robert J. Thomas
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Portable MBA series
- Publisher
- New York, NY : John Wiley & Sons, c., 1995
- Collation
- xiv, 352 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 471572268
- Classification
- NONE
- Statement of Responsibility
- Thomas, Robert J.
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