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Service management and marketing : managin...
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658.8 GRO s
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Buku Wajib

Service management and marketing : managing the moments of truth in service competition / Christian Gonroos

Description

Includes bibliography and index

Detail Information
Publisher
Singapore : Maxwell Macmillan Publishing Singapore, c.,
Collation
xxii, 298 p. : ills. ; 22 cm
Language
English
ISBN/ISSN
2946398
Classification
NONE
Statement of Responsibility
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