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Marketing management / David W. Cravens ; Gerald E. Hills ; Robert W. Woodruff
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Homewood, IL : Richard D. Irwin, c., 1995
- Collation
- xx, 714 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 256055475
- Classification
- NONE
- Statement of Responsibility
- Cravens, David W.
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