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Promotional management
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1989
- Collation
- xiii, 578 p. : ills. ; 22 cm
- Language
- English
- ISBN/ISSN
- 13731258
- Classification
- NONE
- Statement of Responsibility
- Govoni, Norman A.P.
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