Advertising : principles and practice / William Wells ; John Burnett ; Sandra Moriarty. (1994). Englewood Cliffs, NJ: Prentice-Hall, c.
Advertising : principles and practice / William Wells ; John Burnett ; Sandra Moriarty. 3rd ed.. Englewood Cliffs, NJ: Prentice-Hall, c, 1994. Buku Wajib.